Is Content Creation Still Worth It!

I have been trying to figure out my next career path.

Career burnout had me leaving a job before I had fully mapped out what would come next. Looking back, I realize I needed time — time to recover my energy, rebuild my confidence, and reconnect with what I actually enjoy.

In 2019, I completed a “365 Day Challenge” where I did something new every single day. I filmed it. I photographed it. I posted it on social media. I loved the creative process.

Recently, as I started posting again, I began wondering: Could Content Creator be a viable career pivot?

This time, I’m approaching it differently. I’m evaluating as I go — paying attention to what I truly enjoy and what I don’t.

My Journey So Far as a Content Creator

One thing I’ve struggled with is follower growth. And I’ve realized something important: I don’t enjoy focusing on follower counts — yet from my limited understanding, follower numbers often determine income potential.

I also haven’t felt fully comfortable recording myself (yet). For a while, I assumed that was the reason I wasn’t growing.

Interestingly, I have another account with 67K followers. Most of those followers came from reposting content from others. Yes, it was someone else’s content — but it reflected things I genuinely loved at the time: singing, Tahitian ʻOri Tahiti dancing (in that deep squat position my knees can no longer tolerate), and riding my bike down curvy mountain roads.

Many of those interests still bring me joy — but they are no longer things I physically do.

This time, I’m approaching content creation differently. I still have the same interests, but I want to explore the parts of myself that may not be as popular — the quieter interests, the evolving ones. I’m realizing I may need to create differently, not just repeat what once worked.

That realization has been powerful.

Is Content Creation Still Viable in 2026?

Stepping back, I’ve also been paying attention to how social platforms are changing — new ownership, shifting algorithms, monetization pivots.

And of course, AI.

AI-generated content is everywhere. As people struggle to determine what is real versus what is fabricated, some are stepping away from social media entirely. I recently read a post suggesting we’re returning to early-90s simplicity — before constant digital noise.

That made me question: Is content creation still viable? Will AI take over? If people leave social media, will this path still be profitable?

My brief research suggests that content creation is still viable in 2026 — but with evolution.

The creators who learn to incorporate AI (not outsource their entire identity to it) will likely thrive. Incorporate — not replace.

Because something interesting is happening.

People are craving what some are calling “Identity Osmosis” — content that feels unmistakably human. Real imperfections. Real environments. Real voices. Real trust.

I’ve also learned that “faceless content” continues to grow in popularity. I used to love watching videos of women journaling — placing stickers, gluing photos, highlighting passages. I enjoy study-with-me videos filmed from behind, where someone quietly works at their desk.

Connection doesn’t always require a face. It requires authenticity.

In Conclusion

I am going to continue this journey. I’m still in the beginning stage, so I expect it to take time. But I noticed something today.

I love quotes. I have notebooks full of them. Yesterday, I decided I would post at least one quote daily across my platforms. That idea resurfaced while researching “faceless content ideas.”

Years ago, I grew my Twitter following by posting three positive quotes every morning.

This morning, I posted one quote. On one platform, it received 16 likes.

That small moment reminded me of two things:

1. Growth takes time.

2. When I post what I genuinely love, it feels different — and perhaps it reads differently too.

Maybe my earlier struggle wasn’t about algorithms.

Maybe it was about authenticity.